Steve jobs biography ppt

Steve Jobs, Romantic Individualism, and the Desire for Good Capitalism

Tom Streeter

2015

The Hollywood biographical drama Steve Jobs retells a story that first emerged in the 1980s, a story that over the decades has repeatedly offered the public details about Jobs' oracular marketing style, rock-star arrogance, and business successes, debates about the exact nature of his "genius," and a fascination with his bad behaviors. This essay explains how that story and its repetition tell us more about the culture than the man. Building on previous work about the rise of "romantic individualism" as an organizing mechanism for high-tech capitalism, this essay focuses on the latest outpouring of discourse about Jobs since his death in 2011, analyzing both its continuities with past cultural forms and what it is about the present moment that has intensified the discourse-especially the post-2008 crisis of confidence in financial capitalism. Among other things, the tale offers the appealing, if ultimately unrealistic, hope of a capitalism with integrity, of a one-percenter who deserves it. mentioned him during the presidential election debates. Since then, two separate big-budget docudramas about Jobs' life have gone into production, the first released to theaters in August 2013 (Stern, 2013), the second in October 2015 (Boyle, 2015). In spring 2015, a new round of publications including a new biography and new documentary appeared, resulting in a new wave of media coverage (Gibney, 2015; Schlender & Tetzeli, 2015). "The next Steve Jobs" has become a familiar meme, and almost certainly will be invoked, most likely by both sides, in political debates leading up to the U.S. elections in November 2016. In sum, the volume, breadth, and intensity of the cultural attention to Jobs in the 2011-2015 period has far exceeded that given to other CEO-celebrities, such as Bill Gates,

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